SMALL TOWN CAR DEALERSHIP SELLS 36
VEHICLES IN ONE DAY

• 28.8% OF TOTAL MONTHLY SALES IN ONE DAY
• Sales staff pumped
• Customers loved the trips

• With the introduction of Employee Pricing in 2005, a car dealership in a small western town (pop. 11,000) saw the need for a new jump-start to stand out from competitors, while adding value to customer loyalty

1. Invitations, with follow-up personal calls went out to loyal, repeat customers in the database to attend a ONE DAY PRIVATE SALE
   
2. With a vehicle purchase over wine and cheese, customers received a 3-day luxury vacation with airfare to Las Vegas or Disneyland, or a 4-day Carnival Cruise

Client Satisfaction Rating 10 "I view the trip promotions as a strong Sales Tool, especially with our Private Sale. It strengthens customer loyalty and that is our goal. Your company treated us so well, we don't even bother to look at products or prices from other promotional companies." W.S. Dealership General Manager