The Company

A small automobile dealership located in Maple Ridge, British Columbia, Canada selling new and used vehicles to several communities in and around Vancouver. The dealership sells close to two hundred vehicles per month all under the Chrysler® brand.

The Company Goals

• To increase sales

The Solution

After a short discussion over the phone, a meeting was setup between the Travel Incentive Sales Director, Rick and the automobile dealership sales manager, Steve. Rick described the use of incentives and how they help business in several different ways. Rick outlined some of the major advantages of using travel incentives such as increasing sales, motivating employees, and retaining customer and employee loyalty.

The Incentive

Rick gave some examples of other companies' successes with incentive programs and presented the UPICK incentive to Steve. The UPICK incentive gave customers the option of choosing either a flight for two with hotel accommodation to select cities or a 4-day cruise to exotic destinations from the port of call of your choice. Rick emphasized the choice between the two incentives and the wonderful destinations that customers could travel to. Steve was impressed and considered the incentive as a way in which to promote his vehicles to generate more sales. However, Steve was still apprehensive on how effective incentives worked for businesses. Rick decided that for the time being, a trial amount of certificates would best suit Steve and the dealership.

The Incentive Program

Steve setup numerous promotions with the UPICK incentive. He placed these promotions in several media outlets such as radio and newspaper. The dealership has been using incentives since early last year and is using them on a continuous basis. Click here to see one of Steve's promotions using the UPICK incentive.

The Result

It became apparent to Steve and his dealership sales team that the amount of certificates that they had initially bought was not enough. Customers were buying their vehicles at a rapid pace and the dealership was running out of the travel certificates that went along with them. Steve called Rick a week later after his initial purchase and ordered more certificates. Steve told Rick that the incentives had increased sales dramatically and had given his promotions the added boost. Customers were delighted with the fact of getting a complimentary trip with a purchase of a new or used car. The travel incentive proved to be a huge success for the dealership. It hit record sales for the months of June, July and August of that year. Steve has been recommending travel incentives to many companies interested in using incentives to make their business better.

Media Campaign included:

• Radio
• Print advertising in Newspaper