Major Financial Services Group Banks on Motivating Employees with Travel Rewards

Profile

• This financial services institution has a customer base of more than 14 million in key financial centers worldwide. One of it subsidiaries ranks among the world's leading on-line financial services firms, with more than 4.5 million on-line customers.

The Challenge

• In 2005, a regional division in the trust company subsidiary required an exciting, upscale incentive reward to motivate financial services representatives and tellers to reach sales targets in a 12 month point program.

The Plan

An all inclusive 4-day Carnival Cruise to Nassau for 77 people.

• Promotional materials were provided such as posters, dangling cruise cards and balloons. The company incorporated other custom-made materials and launched a terrific in-house marketing campaign. Employees received postcards from the president, suntan lotion, Carnival Cruise towels and key chains - all reminders of what was on the horizon if they met their goals.

"It was the first time we ever rewarded our achievers with a group cruise," the special event coordinator says. "The Cruise Manager made sure every request was carried out. She booked all the flights and hotels, handled the transfers down to the travel insurance. I could not have done this without her."

• We worked exclusively with the company's regional special event coordinator to organize the February 2006 travel itinerary for 64 winners and 13 executives, including liaising with Carnival Cruises for shipboard events.

• The Carnival Cruise Conference Coordinator arranged terrific events for the group, including a team-building 'Amazing Race' type scavenger hunt around the ship, private cocktail parties, surprise 'gift drops' to employees' cabins and shore excursions, as well as setting up Power Point-equipped meeting rooms for relaxed personal appreciation sessions.

"There were no worries. Each night, I went over the details with the Carnival's conference coordinator. I'd wake up knowing the day was perfectly planned," the company coordinator says.

• Upon return she reported, "Word of mouth about the cruise really took off and spread motivation like wildfire to other employees." She believes double the number of staff will hit their sales targets and 130 employees will join the second reward adventure -- a week in Bermuda in late January 2007.

 

Client Satisfaction Rating 10/10 "It worked out great as an incentive. This cruise was sooooo reasonable. We really got a lot of bang for our buck. " September 2006